Generic pesticides, revisited

Early order programs are wrapping up. If you don't buy now, you may miss some deep discounts. But what about generic or post-patent products? Where should they fit into your management programs?

Almost everyone appreciates the predictability that brand name products bring. Brand recognition and identity are a way of life, as anyone knows who has eaten McDonald's "Big Mac" in China, Paris, London or Chicago, and found it to taste exactly the same whether the Forbidden City, the Eiffel…